Study Shows Wide Adoption of Coaching Among Millennials Actively in the Workforce

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Overall, 73% of respondents to the ICF GCAS expressed awareness of the coaching profession. These data points reflect an upward trend in comparison to ICF’s last such study released in 2017. That study found awareness of coaching at 66% of all respondents. Awareness levels in the latest research varied sharply by labor market positions, with the highest levels among respondents who are currently employed and lowest among respondents who are outside the labor market, including students, retirees and stay-at-home parents. via

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