Mobile Advertising Industry to Reach $24 Billion by 2015

By news / On / In Development

Any doubts that mobile advertising is big business should be crushed by the most recent research from Informa Telecoms & Media which found that mobile ad revenue will reach $3.5 billion worldwide this year.What’s more, by 2015, revenue will have increased eight-fold to around $24 billion, thanks in part to efforts from Apple and Google, namely, says Informa.This current report is referring to the entire mobile ad industry, not just in-app advertising, it appears. In-app ads, however, are expected to reach $8 by 2015, according to Borrell Associates.

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